I attended the webinar presented by Barry Siskind on this topic of "engaging at trade show events" and I would like to share what I took away from this webinar for all those clients that work a trade show booth. This blog will be done in a two-part series - because I think that it offered a lot of GREAT information for my followers.
This is part two! What are the key ingredients for a preshow briefing program?
First of all you need to get the team of people that will be representing your booth together (either in person or on the phone) and hand out information (logistics) and discuss the following:
- Talk about the show (amenities, layout, events)
- Determine the objectives of the show - what you want to see accomplished
- Describe the attendee type and how to capture the information you need
- Discuss the booth itself - what is different, track leads, give-aways, literature
- Present the new products and services that you want communicated and how - if there is a PowerPoint presentation then walk through it so everyone can explain it
- Talk about the extracurricular activities planned at the event and map out a schedule
By discussing these simple tasks with your booth team - you have dramatically improved your results at this show!!
Details of this ICEEM event can be found at http://www.iceem.net/events/webinars or contact Barry Siskind at http://www.siskindtraining.com/
