The fall season of conventions, trade shows and special events is gearing up to be huge, and meeting planners, association directors and destination companies of all sizes are faced with the task of hiring the convention photographer. Finding a photographer is easy, but finding the right photographer to take excellent pictures of your trade show display can be a challenge. With the latest in digital cameras, all sorts of people call themselves photographers.  However, convention photography is an established industry, which requires specialized skills that come with experience.  Not all photographers are equal, and many fail to know the needs of the client. 

Convention photography can be very effective in capturing many aspects of the conference, special event, trade show and meet-and-greets, so finding the right photography company is important. Never assume that a low price equals a good value in the photography industry.

The goal is to have images that will help bring more attendees for the next convention, trade show or conference. The photographer's knowledge of Photoshop is necessary to the success of the images looking perfect. A wedding photographer and a convention photographer are not the same, so keep that in mind when looking at websites. Here are some general questions and requests when evaluating a photographer.

▪   Ask for references (minimum of five).

▪   Request a PDF portfolio of their most recent convention to include general session, opening reception, group photos, and candid photos.

▪   Ask for the name of the photographer; otherwise, you may get someone different than you expected.

▪   Determine if they have backup equipment. (camera bodies, flashes, printers, etc.)

▪   If they are going to print photos onsite, ask if they use a dye-sub printer, which is the fastest to print.  

Taking the time to ask these basic questions will insure a successful search for the right professional photographer. 

This article was submitted by Joseph Rodriguez of Professional Images Photography.  They are a San Antonio, TX based company that provides Convention, Trade show, and Special Event Photography to the Exhibit and Convention Industry Nationwide.  Please visit their website for additional information.