Here is a list of lead-generation metrics used in the industry that help you guage your trade show event success or failure.  Decide ahead of time when you are conducting your strategic marketing plan for this event which of these metrics you will use. Your trade show marketing efforts depend on it!

• Number of qualified leads
• Number of closed deals/bookings
• Number of opportunities generated
• Number of leads
• Quality of leads
• Lead conversion rates
• Campaign response rates
• Leads by marketing tactic
• Total profit generated
• Cost per lead
• Additional revenue from exhibiting customers
• Sales lead acceptance rates
• Number of inbound inquires
• Pipeline contribution
• Lifetime value of customers acquired
• Cost per customer acquired

Source: Lead Generation Benchmark Report: How the Best Firms Fill the Pipeline, ITSMA and RAINTODAY.com, November 2010.

So what metrics do you use to manage your trade show marketing program?