Here is a video that goes along with the article we posted earlier this week on the issues McCormick Place is facing with trade show events and their costs. It is eye opening the uplifts involved and how those uplifts are passed on directly to the exhibitor at the trade show event. The costs to purchase a booth is small in comparison to everything else - but the total cost to obtain a lead from these events is skyrocketing! Something needs to be done. Click on picture below to watch the video.
Exhibitors at events need to communicate their issues to the show organizers to help everyone in the long run!
To access the entire article: http://www.chicagobusiness.com/article/20110611/ISSUE01/306119980/contractors-trade-associations-squeeze-convention-exhibitors-at-mccormick-place#ixzz1PAOKHC6i
