Interesting article on trends and technology of the exhibit industry.  In this article - Hartung urged exhibition organizers to think about what exhibitions and conventions will look like 10 years from now, then work their way back. He recommends creating “white space teams”—people who get together to think about the future and come up with new ways forward. If you can’t afford a team, have just one person do it, he said. “Plan for the future, not for the past.”

I think this is so true - trade show events are here to stay and if you incorporate them into your marketing mix then you need to stay focused on strategically planning for each of these events. You can not just build a booth and have them come!  This article can be found at - Innovation and the Future of Exhibitions at ECEF, by Dave Kovaleski.

So how are YOU planning for your trade show marketing future???