It’s an age-old financial conundrum: is it more cost effective to own or to rent? When it comes to trade show displays, the answer depends on your show schedule and your budget.
Show Schedule: If you attend only a few trade shows in a year, then renting may be your best option. Or if you attend a lot of small shows and one big show each year, you may want to own the small booth and rent a larger custom rental exhibit or add-on elements for the large show. The total cost of purchasing a custom trade show exhibit can be substantially more than an annual rental, considering the costs of purchase, shipping and storage. Keep in mind that we can help you make a rental exhibit look like a custom display with high-impact graphics designed to match your company brand, which can be used for multiple displays.
Budget: Companies of all sizes face budget constraints. Small companies and start-ups may find that trade show rental exhibits allow them to make a big splash without a similarly big expense – especially if they only go to a few shows a year or they are experimenting with different shows to see what works. Large companies may want to rent an exhibit for one or more of their largest shows in order to use the latest exhibit styles and have a new look every year, while saving on total expenses.
Of course, cost isn’t the only factor to consider. Your ability to leave a lasting impression on your current and potential customers is critical to marketing success. “If flexibility is important to your business, then think about the advantages of a rental trade show exhibit that allows you to change your display from show to show and target your marketing messages and graphics for specific audiences. Your only additional costs are the trade show graphics themselves,” explains Chris Roberts, president of The Tradeshow Network Marketing Group.
The Tradeshow Network Marketing Group can assist you either way: with custom exhibits designed just for your company and a large inventory of rental displays and booths, configured to meet your space, marketing goals, brand and budget. And while we are an exhibit house based in Chicago, we help companies with national and international trade show schedules with exhibit and graphic design, marketing materials, show services, storage, and automated inventory control.
Check out our custom rental display ideas online or call us at 877-730-5300 to talk about your needs. We will be happy to give you a cost breakdown of your options so you can make an informed decision.
