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What is the average cost to close a tradeshow lead?


In this world of trying to cut costs and make sales and profit for your company - I was wondering what you think of these statistics: The average cost to close a sale with an exhibition lead in 2010 was $2,224 9including costs to identify a potential customer and 3.5 sales calls to the prospect).  To close a sales without an exhibition lead costs $3,153.

To identify a potential customer at an exhibition the average cost is $198; to identify a prospect by means other than a trade show, the average cost is $450.

Source: The Cost-effectiveness of Exhibition Participation: Center of Exhibition Industry Research (CEIR).

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Do you agree or disagree?

About The Tradeshow Network Marketing Group

The Tradeshow Network Marketing Group is a full-service trade show display company based in Chicago, Illinois, which serves clients nationally and internationally. Products include custom exhibit designs, modular exhibit displays, island exhibits, fabric booths, portable designs, and other trade show products. In addition, The Tradeshow Network Marketing Group offers a rental display inventory depot with a variety of choices to fit all budgets and trade show display booth space sizes. They provide comprehensive trade show services including exhibit design, booth installation and dismantle, trade show logistics, exhibit storage, exhibit management and trade show marketing services. 


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