Trade Show Exhibit Marketing Tips and Advice

What is the average cost to close a tradeshow lead?

Posted on Thu, Aug 18, 2011

In this world of trying to cut costs and make sales and profit for your company - I was wondering what you think of these statistics: The average cost to close a sale with an exhibition lead in 2010 was $2,224 9including costs to identify a potential customer and 3.5 sales calls to the prospect).  To close a sales without an exhibition lead costs $3,153.

To identify a potential customer at an exhibition the average cost is $198; to identify a prospect by means other than a trade show, the average cost is $450.

Source: The Cost-effectiveness of Exhibition Participation: Center of Exhibition Industry Research (CEIR).

trade show marketing leads

Do you agree or disagree?

Topics: trade show leads, Trade Show Marketing, tradeshow marketing, trade show results

Request a Catalog

custom exhibit catalog

Get New Ideas!

Browse by Tag