For companies not accustomed to advertising or trade show exhibiting, turning a basic marketing message into an ad or a trade show display that can draw attention can be a challenge. It may be tempting to just do it yourself rather than pay for professional writing and design, but making the right impression is worth the extra investment. You can only stand out from the crowd when your exhibit, ads and other promotional materials work together to reach the right audience with the right message and brand image.

Download our whitepaper on Making a Positive Impression at your next trade show event - and see how you can effectively improve your trade show marketing program.