In no particular order, the below points are valuable reasons to consider attending trade shows.
1. Generate leads
2. Stimulate new ideas and creative ways to support your business
3. Gain knowledge and exposure to new trends, products and resources
4. Learn what your competition is up to
5. Expose yourself to the press
6. Meet other vendors
7. Participate in networking events
8. Get answers right away, whether from a vendor or a retailer, since trade shows allow for immediate communication and easy, accessible outlets of exposure for both vendors and retailers.
9. Become educated on your industry
10. Get energized