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The job of both the event manager and the booth designer is to create the exhibit with marketing to your audience in mind.  A marketing-driven trade show booth can get them to see your brand by improving how you communicate to them!  This means you need to know who your best prospects are, what product answers their needs, how you can provide the product, and how it can benefit them.  In a booth setting, the marketing messages needs to be simple, quick and to the point representing how your company is valuable to them. 

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