This video goes to the heart of what is done while you are working in a trade show booth - trying to get the attention of your potential prospect to come into your exhibit space and talk to you about your products and services. It is the job of the trade show marketer to put booth tactics in place that gain the prospects attention - the focus of which I think is having something interactive, like a video. Video is becoming a common asset in the booth space - so what are you doing to make your environment unique to draw in that crowd?
Written by Aubrey Zych - https://blog.hubspot.com/marketing/what-captures-your-attention-video