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Reach Your Marketing Target
Understanding your market is key to the development of any strategy.
This Event
Strategy was design to accomplish the business, show, and communications
objectives. In our research we learned that architects come to these
shows for education - to learn about what’s new in the industry.
Based on this, our focus was to provide them with informational
and educational material. We also chose to redo the client's existing
graphics with actual complete projects and created a "light
show" that define the type of glass, the benefit of the glass,
and a sample of how that glass was used. Everything was focused
on providing an educational experience – exactly what our
target market was looking for. Read
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