The outlook for 2015 could not be better. At The Tradeshow Network Marketing Group, our multi-year investment in custom rental components and creatively designed solutions has helped to satisfy our clients’ needs for high-end exhibit designs at a fraction of the cost of a comparable new exhibit.  In addition, with reliable, experienced partners who assist in our trade show marketing efforts all around the country, our integrated customer service continues to help clients prepare for future events – from the initial design concept through show services.

With optimism about the future business environment, The Tradeshow Network Marketing Group will continue to build on the principles of putting customer needs first while controlling expenses to minimize costs and risks for our clients.  Our plan for 2015 is to continue this proven long-term strategy by offering clients a fully customized rental exhibit solution that will meet their brand design and budgeting requirements. 

We believe that listening to our customers is the cornerstone of our success. A number of our clients have asked for an easier way to understand the budget requirements for smaller exhibit designs by utilizing our online tools.  As a result, we will enhance our proprietary exhibit design search tools to include pricing estimates for each design to assist both new and existing clients.  Clients who search our design gallery will be able to easily determine which design best fits their corporate image and budget objectives. Of course, we are always happy to answer questions about display options, including fully custom designs, but our online gallery of standard exhibits and accessories will help clients quickly determine all the important parameters prior to requesting additional information.

Our commitment to building strong relationships with our customers and strategic partners has contributed to our continued growth and success.  Our core values of a strong work ethic and trust, based on our clients’ needs, have helped us develop partners who keep our clients’ best interests in mind.  These partnerships have allowed us to keep costs reasonable, as we deliver services on a per-project basis, without the need to substantially increase costs by hiring full-time staff.  In addition, the expertise of these partners has allowed us to increase our offerings with a high level of professionalism and customer satisfaction. We will continue to find and work with partners who share our same core values, which will enhance our customers’ experience and retention. 

Given the continuing uncertainty in the U.S. and global economies, The Tradeshow Network Marketing Group is well positioned to keep costs reasonable for our clients by offering them access to our extensive inventory of customized rental equipment. Our commitment will be to build on this success by continually updating our designs and exhibit inventory to offer the latest advances in exhibit design and technology.

At The Tradeshow Network Marketing Group, we have listened to our clients’ changing needs and responded with innovative new programs and services.

1. Rent-to-own program.  Customers may choose to rent a booth for a specified period of time and own it at the end of the term. The significant benefit for the client is a lower outlay of cash in the first year.
2. Technology-based solutions.  We develop exhibits that employ the latest technology to draw prospects into the booth, including HD monitors and iPads.
3. High impact graphics. Our experienced design team creates graphics using new lightweight materials that allow our customers’ exhibits to stand out from the crowd.
4. Customized services and storage. We provide the full range of show services and storage at our central location in Chicago, together with an online inventory management system that allows clients to easily manage their booth properties.
5. Total turnkey rental package. We pull together everything needed for a show exhibit on a rental basis, with particular expertise in the Chicago area.
6. Online design search.  We are continually adding helpful information such as budget estimates and new exhibit designs to enable ease of ordering for our clients. Our design gallery ranges from portable displays to island exhibits, graphic banners, accessories, flooring and lighting.

Our clients are the number-one asset to our company’s success, and we thank them for the opportunities to serve them, especially during the tough economic times of the past few years. As we look forward to stronger economic growth in the U.S. in 2015, we are proud to serve the many long-term customers who have entrusted us to help them grow their brand presence at trade shows as their businesses have grown.

As always, we will encourage our staff and strategic partners to keep the customer our top priority and to do everything in our power to build mutually beneficial relationships. Because trade show space is typically reserved a year in advance, we are already working with our client base on preparing for their events in 2015, providing fresh new design options to ensure their exhibit presence sends the right marketing messages.

We invite you to get in touch with us to discuss your trade show marketing program and to determine how we might help your company take advantage of growth opportunities in 2015.