Trade Show Exhibit Advice

Your average trade show visitor spends less than 3 seconds looking at your exhibit, and that’s if you’re lucky. That means you need a display that commands their attention from the first glance, even if it’s from across the room. You should avoid complex and confusing displays, as well as exhibits that are overburdened with the name of your company. Focus on those messages that get inspire visitors to seek for more. Explain what they need to know, but give them something enticing to chew on. Once you’ve got them lured, they’ll want to find out more.

Of course, keep in mind that about 40 % of all trade show participants never return to more than one show. Just because you have a need for a trade show doesn’t mean that needs to be a life long commitment. You may have a particular show that has a demographic you don’t normally tap, or a theme you need to specially present. A trade show exhibit rental allows you to rent the equipment in case you don’t want to own it for life.

The key, of course, is to make sure your trade show exhibit rental doesn’t look like a rental. You need it to look professional and unique, customized to your particular company. Just because you’re renting, however, doesn’t mean you need to sacrifice the individuality. You can rent equipment that gives a unique presentation to your message. The wide variety of components you can choose from in designing your rental exhibit gives it a unique approach.

That means you can still have  booth that shines in a crowd even if it’s still a rental. In fact, when you rent equipment, you actually have more possibilities for variety. It allows you to switch each exhibit up a bit, even customize a particular display to meet a special demographic or region.

When choosing a trade show exhibit rental, Keep in mind size and portability, as well as shipping rates. Air freight, ground shipping and the requirements of a personal car all have an effect on the choices you make. You might need something that easily fits in your car and can be set up on the fly for a smaller trade show. You may need something more extensive that requires islands and interactive exhibits for more national trade shows.