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E-advertising is often measured as a Cost Per Impression (CPI) or Cost Per Thousand Impressions (CPM). This is not a new technique, traditional marketers have been using something similar for ages. Whether you advertise on television, radio, magazines, newspapers or billboards you will often look to CPI as your justification for the cost. Continue reading
1. Your customers always recognize you because your booth has stayed exactly the same for the past five years.
It is never a good sign when a potential lead points out they can always tell it’s your booth because it has never changed. Everything is always exactly how they remembered. It is so important nowadays to keep at least the graphics on your booth up-to-date. You don’t want to bore your audience with the same message year after year. Keep it fresh and your customers will be sure to notice. Continue reading
Are you happy with your trade show efforts? I am not asking if you are satisfied with your results but rather if your efforts bring you satisfaction. Exhibiting takes a lot of time, requires a tremendous amount of energy and puts you under a considerable amount of pressure to perform. Exhibiting requires a herculean effort to be the best you can when you are meeting clients face-to-face. Are you happy doing what you do? Continue reading
Looking at the return on your exhibit investment often has to do with monetary gains. But what if you are among the many exhibitors whose objective has nothing to do with sales?
Are these exhibitors doomed to a life of never knowing whether their exhibit program is yielding value? The answer is “no”. Corporate and not-for-profit exhibitors can enjoy a non-monetary value of their exhibition program if they know where to look. Continue reading
Once you have made the commitment to market your products and /or services through trade shows you need to make sure that you are getting the most for your investment. Trade shows can be an effective means of advertising and generating sales, but unless you develop a plan to carry out your trade show, it may not be as beneficial to your organization as it could be. Here are some tips to make sure you are getting the most out of participating in trade show events: Continue reading
Last month I posted a question on the TSEA (Trade Show Exhibitors Association) Group/Linkedin about the use of promotional products. Forty-five comments later and the discussion is still going strong. Comments ranged from those who thought promotional products were a waste of time and resources to those at the other end of the spectrum who found them very useful. Continue reading
Background. This client came to us because they had decided to exhibit at a new trade show event and therefore requested a new custom exhibit design and event strategy that would help drive increased brand awareness and capture the attention of the architectural community. The goal of participating in this event was to clearly articulate the company’s message as the number one supplier of all glass. Continue reading
My kids think I’m a Luddite. I am from the world where the value of face-to-face marketing was one I understood. Now I live in a world where people communicate with their thumbs. However lately I’ve seen that faces and thumbs can live in harmony. Continue reading
Our core values of hard work, strong business ethics, and a commitment to helping our customers meet their challenges are the cornerstone of our business, which has served us well over the last 19 years. These values resonate with our customers, partners, suppliers and associates. In 2009 it was a trying year for most of our businesses, including ours, in order to maintain our superior level of service we needed to make some tough changes to reduce expenses without sacrificing quality. It proved to be a difficult task, but we feel we accomplished this lofty goal. Continue reading
The Tradeshow Network Marketing Group has developed and released a new trade show marketing newsletter designed to provide event marketing information to marketing, event, and trade show managers. This new marketing newsletter called “On Target” contains informational articles on current trends in the trade show industry along with links to education, services, and other trade show marketing activities. Continue reading
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Trade show displays
