Building a Trade Show Exhibit Does Not Mean Automatic Success
You won’t succeed at trade shows if you just show up with a cool trade show booth. Many exhibitors think that just because they paid a lot of money for some space and a booth for a couple of days that they will automatically will see a TON of leads and sales from the trade show attendees. NOT TRUE! The reality is that you have only paid for the ability to get access to this target audience of buyers in a enclosed setting. Now you have to do your part and attract the qualified prospects to your booth space and collect the information about them.
Here are a few key questions to ask your marketing team BEFORE you attend this event:
1. What are your show objectives? Why are you going?
2. Who is the primary target market and how do we reach them at this show?
3. Which products/services will we feature? Why?
4. What do clients know about our products/services and what do we need to tell them?
5. Is there anything NEW that we want to promote?
6. How do we determine where our prospects stand in the sales cycle?
7. Where do our prospects go in general for information about our products/services?
8. How do they currently perceive our company? Our competition?
9. How do we incent our target market to stop by our booth?
By answering these questions you can effectively design a trade show marketing plan that will gather critical information about your prospect and allow for prioritization for future follow-up.
About The Tradeshow Network Marketing Group
The Tradeshow Network Marketing Group is a full-service trade show display company based in Chicago, Illinois, which serves clients nationally and internationally. Products include custom exhibit designs, modular exhibit displays, island exhibits, fabric booths, portable designs, and other trade show supply accessories. In addition, The Tradeshow Network Marketing Group offers a rental display inventory depot with a variety of choices to fit all budgets and trade show display booth space sizes. They provide comprehensive trade show services including exhibit design, booth installation and dismantle, trade show logistics, exhibit storage, exhibit management and trade show marketing services.