Why buy your next trade show display from The Tradeshow Network?
Trade shows are a great opportunity to display your brand to your most coveted prospects. In fact, a trade show is perhaps the only place where the full scope of your company’s brand communications are brought together– from your logo and brand image on the exhibit itself to messaging on show mailings, handouts, streaming video, and online and social media. Getting all those elements to work together to put your brand in the best light takes the right resources and advance planning.
“We help our clients put together an integrated marketing and event plan long before the show to make it more manageable for everyone,” explains Karin Roberts, director of marketing for The Tradeshow Network Marketing Group. “Our focus is on their business goals and the results they want to achieve from trade shows as part of their overall marketing and branding efforts. Then we recommend the exhibit design, event strategy and marketing tactics that will help them reach those goals and get real bottom-line results.”
The exhibit is the starting point for most clients. The Tradeshow Network begins the process with a design brief, working with the client to determine their business objectives, the number of shows they plan to attend, the expected size of the booth space, and the budget. We then create an exhibit design to meet those parameters.
With our in-house design, exhibit inventory, and show management services, as well as our network of marketing resources, we can develop a full range of marketing tactics and materials, including pre- and post-show mailers, brochures, promotional items, and websites, all designed to work together well. Some companies call upon multiple marketing agencies to create the individual components needed for a show, but those costs can add up – and make it harder to achieve brand consistency from multiple sources.
“Just about everyone recognizes the importance of integrated marketing communications, but it can be hard to pull off, for companies of all sizes,” Roberts says. “Whether a client needs just an exhibit design or the entire package of marketing services, we offer a one-stop creative shop, combining an exhibit company and a marketing agency all in one.”
Although the investment in integrated brand communications can be significant, the bottom-line results can make it all worthwhile. For one client who had been using their own do-it-yourself design and communications, the transformation we created for them with a new brand image in their exhibit, collateral materials and website made their industry take notice. The end result: the company’s founders received a terrific offer to sell their business.
To view some of our work and the results achieved, please visit us online at http://www.thetradeshownetwork.com.
About The Tradeshow Network Marketing Group
The Tradeshow Network Marketing Group is a full-service trade show display company based in Chicago, Illinois, which serves clients nationally and internationally. Products include custom exhibit designs, modular exhibit displays, island exhibits, fabric booths, portable designs, and other trade show supply accessories. In addition, The Tradeshow Network Marketing Group offers a rental display inventory depot with a variety of choices to fit all budgets and trade show display booth space sizes. They provide comprehensive trade show services including exhibit design, booth installation and dismantle, trade show logistics, exhibit storage, exhibit management and trade show marketing services.