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Target Marketing
Understanding your market is key to the development of any strategy.
This Event Strategy was design to accomplish the business, show,
and communications objectives. In our research we learned that architects
come to these shows for education - to learn about what’s
new in the industry. Based on this, our focus was to provide them
with informational and educational material. We also chose to redo
the client's existing graphics with actual complete projects and
created a "light show" that define the type of glass,
the benefit of the glass, and a sample of how that glass was used.
Everything was focused on providing an educational experience –
exactly what our target market was looking for.
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