"Five Sure Fire Ways to make your trade show a smashing success!"

Exhibiting is a critical marketing tool and a major investment of your resources. To help your business boost its trade show returns, The Tradeshow Network Marketing Group is pleased to present a seminar with Barry Siskind, author of "Making Trade Shows Work", "Making Contact", and his newest book,"Powerful Exhibit Marketing", as well as over 500 articles and industry reports.

During this half-day event, The Tradeshow Network Marketing Group consultants and Mr. Siskind will give you expert insights into how your company can stand out at a show and differentiate yourself from the competition. Specific topics include:

• Generating quality leads: A good show lead is more than an interesting conversation and a handshake. True proficiency happens when booth staff learn the six steps that qualify the serious buyers from the tire-kickers.
• Developing effective booth staff: Your representatives on the trade show floor can be more effective when you help them move through the four stages of competency so they can work at the level where real results happen.
• Turning leads into sales: All is lost when good leads are neglected. Studies have shown that as many as 80% of show leads are mishandled. Organizing lead follow-up starts before the event and is implemented the moment you return to the office.
• Measuring your ROI: With increasing demands to achieve multiple marketing objectives and a corporate reluctance to invest more money, the trade show manager needs to be able to prove their case at the bottom line. The seminar will help you develop quantifiable and reliable results, whether the return is measured in new business contacts or exposure.
• Evaluating the show: Exhibit marketing plans and initiatives are not carved in stone. The most successful programs are the result of continual improvement. Knowing what to improve is the purpose of evaluating your results.
  

Who should attend? Business owners, marketing managers and trade show/event managers responsible for achieving results and generating leads at trade show events. You will hear real-life case studies and learn proven strategies for improving your trade show marketing results. We invite you to learn how to make trade shows more successful for your company! You may register online or call 630-443-7007 for more information.

About Barry Siskind
One of North America’s foremost trade and consumer show experts and consultants, Barry Siskind is a neur o-linguistic programmer and a member of the Canadian Association of Exposition Management, the Centre for Exhibition Industry Research, the International Association of Exhibitions and Events, and The Trade Show Exhibitors Association. He is the President of International Training and Management, the only full service exhibitor education company in Canada providing a wide range of products and services to help exhibitors improve their performance.

About The Tradeshow Network Marketing Group
As specialists in trade show marketing, The Tradeshow Network Marketing Group offers start-to-finish services for high-impact trade show appearances, including strategic marketing services, portable and custom-designed exhibits; storage, shipping, installation, and complete trade show management services.