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Build it once…build it right.
This client required a creative advertising strategy and graphic
design of a full-page ad targeted to CIO's and mid-level IT/Application
managers. The creative strategy that was presented was actually
part of an exhibit booth messaging strategy and because it was so
well received, the client decided to incorporate the message into
a full ad campaign.
This ad was used in several trade publications and became a primary
branding message used in all their marketing efforts.
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